Meta has taken the next steps in its gradual push towards in-stream commerce on WhatsApp, with the expansion of WhatsApp payments to SMBs in Brazil.
As explained by WhatsApp:
“Starting today people across Brazil will be able to pay their local small business right within a WhatsApp chat. This seamless and secure checkout experience will be a game-changer for people and small businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person.”
Brazilian users can already search for businesses within WhatsApp, and check out their offerings within a DM chat, and they’ll now also be able to pay in-stream, which will provide more ways for businesses to conduct transactions via private chat.
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